Responsive Design / Mobile Design Stats And Facts
#1. 67% of consumers own and use mobile devices (US). (Source).
According to TechCrunch, by the year 2020, there will be a staggering 6.1 billion Smartphone users.
#2. Almost 60% of users say they will not recommend a business that has a badly designed mobile site. (Source)
These days, it’s all about ease-of-use and functionality, so make sure your website’s mobile design is super user-friendly.
#3. 67% of shoppers are more inclined to do business with a website that is mobile ready. (Source)
#4. Responsive design can help your business improve search engine rankings, thus increasing organic traffic.
#5. Google drives 96% of mobile search traffic (Source)
#6. 86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services. (Source)
Don’t make it challenging for your website visitors to find information about your products or services.
Make sure the information is available for them to access on your beautifully crafted homepage.
#7. Content sliders make your website suck (Source)
And, according to this study, only 1% of users click on a slider content (carousel).
#8. More brands are adopting to a mobile-first approach when it comes to web design. (Source)
Ooh look, another responsive web design statistic. But what does a ‘mobile-first’ approach actually mean?
It means that more companies are now focused on designing, or redesigning, their website for smaller screens first (mobile responsive design), before moving up to larger screens such as laptops, desktops computers, and TVs.
#9. Almost 40% of users will stop engaging if they find the content or layout of a website shabby and tatty. (Source)
Beautiful, clean, bold, and functional design always wins.
#10. Just ‘1 second delay’ in page load could downgrade customer satisfaction. (Source)
Make sure you’re using a reliable web host provider to begin with, and that your website is fully optimized for faster loading.
#11. Putting your best content ‘above the fold’ is no longer the ‘done thing’. (Source)
You don’t need to cram all your good stuff ‘above the fold’ of your website pages anymore.
Well, things have changed. 2017 proved that scrolling has become widely accepted.
Scrolling is king of navigation peeps!
Instead of putting all your best content above the fold, take your visitors on a conversion focused journey that inspires them, and they’ll hit that call-to-action button where ever you put it.
#12. 94% of visitors stopped trusting websites with degraded web design. (Source)
If you have a website that could really do with a web design upgrade, make sure you make it your next serious project. Don’t let your website become a dinosaur.
#13. 70% of small business websites fail to display clear call-to-actions (Source)
If you don’t clearly place your call-to-actions on your homepage, landing pages, etc, how can you expect your visitors to know what action you want them to take?
#14. Finally, 95% of users agreed with the following ‘obvious’ statement – (Source)
“Good user-experience just makes sense”.
At the end of the day, that’s what its all about.
A great design works, however, a great design that makes for exceptional usability works even better.
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