Google My Business
Case studies have shown that 96% of all searchers will never look past Google’s First Page. Since consumers are using computers, laptops, tablets, and mobile phones to find local businesses and services like yours it pays dividends to be on the first page with a Google My Business listing.
People are going online and searching for services in their city or even in their neighborhood. So to compete in Google Local Maps, your website needs to be extremely focused. Include the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients' searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
Google's Local Map
Typically, Google’s Local Map will showcase between 3 and 7 local places on Google’s First Page. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
The factors that the algorithm takes into account when deciding the order of the results is a closely kept Google secret. Also, to make sure that the secret variables that determine the ranking order remain a secret, Google is constantly changing and altering the algorithm to mix up the results.
This Is Where We Come In
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task. It requires constant up to date maintenance to counteract the changes that Google is constantly making.”
Having a Google+ Local Profile is the only way to get +1s and reviews in Google’s powerful search and maps infrastructure. So, the more good reviews you have for your business, the higher your business can rank on Google’s Local Map.
Google Maps Optimization is one of the biggest things to happen in the Search Engine Optimization and Internet Marketing Industry. It has revolutionized the way small and medium-sized local business can reach their local market and local customers.
Video and Small Business Services have a deep understanding of how the Google Maps algorithm works. We know the factors which are used to determine rankings of Local Business Listings. Keep it quiet but, we also have a few strategies up our sleeves that can help give you a competitive advantage in this area.
The Google My Business Boost
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google My Business Service? Go to Google My Business now! The link will take you to another one of our websites.
Why is Google My Business important?
Without it, your location will not appear in the Google Maps listings, especially for the main local queries when people search on Google from their mobile phones.
- You have full control what people see when they search for your business
- Increse SEO performance and organic search
- Updates reflect Search and Maps automatically, such as business hours or photos
- Share photos to boost your offer and increase conversions
- Post news or offers that people will in search SERPs Knowledge Panel
- Get analytics on how customers searched for your business, and where those customers are coming from.
To sum up, if you invest enough resources to handle reviews, manage photos, post updates regularly, your Google My Business can turn itno a new acquisition channel for your business.
Just think about it.
Google is very different compared to the social media networks.
Search is intent driven, which actually means that the user has the will and interest to do an action. And in some cases, such as the local search, they want to do that action NOW.
So that is why the intent-driven concept allows a business that can match the consumer discovery right in that moment, can win big in increasing conversions.
And if you already have accounts and manage Facebook Pages or Instagram profiles, then you must do the same and start managing your Google My Business.
Source: EmbedSocial
How to Get Google My Business Reviews?
I mentioned Google reviews few times.
And here is why.
Reviews are one of the biggest indicators for Google to rank your location in their local listings.
With reviews posted by your customers, you can easily differentiate from your competitors in the Google local search.
So basically when people search for keywords in your industry especially when searching in Google Maps, Google most definitely highly considers the rank based on your average rating and the number of reviews.
One of the best practice to get started receiving Google reviews is to let your customers know that they can do this. And just ask!
This is proven by the 2017 Local Consumer Review Survey by BrightLocal, who published these result:
68% of consumers left a review after a local business asked them to
Sharing a simple link to your Google reviews form can initially get you the first reviews on Google.
Follow these detailed tutorials how to create a link to submit Google reviews.
To start collecting Google reviews you can do these simple actions:
- Send emails with the review submission form to your customers
- Share this link to other social media profiles
- Create a “Leave a review” button on your website
- Print a QR code with the link in your menus or fliers
- Create a campaign to incentivize customers to leave reviews
Source: EmbedSocial